It’s a common theme in advertising, but KFC has been leaning heavily on the theme of bringing people together around the dinner table. This holds true of their latest offering from the UK courtesy of BBH London. In the ad two boys are shown attending a football match with their parents and all the ups and downs that come with. Each boy is heavily invested in their side and as must happen in these types of contests, one side must stand victorious over the other. While the victors revel in their victory with a trip to KFC, the boy on the losing side is comforted by his mother. These two opponents meet on the street and it’s revealed that these boys are actually brothers. Thankfully, the comforting taste of the fried food unites these two back into the loving family they are.
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